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Brand strategy, identity and visual system, microsite, website, social media and experiential activations for Square on Fifth, the only student living community on Tech Square, Atlanta’s hub for entrepreneurship, tech research and startups. Seven weeks after launch, the building was 70% leased with the wicked smart students and young professionals we were targeting—innovators, creators and technologists hell-bent on shaping the future.

IDENTITY
WEBSITE
VISUAL SYSTEM
BRAND STRATEGY

SOCIAL MEDIA
 

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