Who wants to hear they need brain or spine surgery? The very idea is paralyzing to most. We worked with the Southeast's leading Neurosurgery practice to develop a brand that captures both an expanded approach to spinal wellness, and the warm, human touch they deliver along with their surgical expertise. It was a full rebrand, including strategy, name, identity, VIS, website, collateral and environmental applications.

BRANDING
NAMING
WEB
ENVIRONMENT