IOC Rebrand

The International Olympic Committee, ICON's oldest client, charged us with restoring the design of the Olympic Rings as part of a comprehensive effort geared to uphold the simplicity, integrity and visibility of the Olympic symbol. We also developed a custom typeface called Altius, which is now the IOC type standard, as well as guidelines to ensure that however and with whatever the Olympic brand is used, it remains the singular visual beacon for Olympism worldwide.