1996 Atlanta Olympics:
Look of the Games

We designed both the '5 As' bid logo that helped bring the Olympics to Atlanta, and also the city's Look of the Games —the iconic visual language that connects the unique identity of place with the universal look and feel of the Olympic brand. The Quilt of Leaves shows off our city's diversity and natural beauty and has become an enduring visual legacy still visible throughout the city. We've served as Look of the Games advisors for every Olympic Games since.

BRANDING
ENVIRONMENT

 

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